Author: El Claroscuro Films

We are anaudiovisual production company in Valenciathat approaches every project as a cinematic work. We don’t just produce content—we create pieces with visual language, narrative, and a distinctive perspective. From the initial idea to the final color correction, we work with a clear mission: to ensure that every shot has meaning.

We’re based in Valencia, but our way of working knows no geographical boundaries. We film wherever the story takes us.

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🎬 Audiovisual production company in Valencia: We do more than just produce—we direct

We are not just executors.We direct, develop, and produceevery project we take on. This entails total creative control and an aesthetic consistency that extends throughout every phase of the process.

We work in:

• Fiction
• Advertisement
• Documentary
• Music Videos
• Corporate and Brand Content

Every format has its own rules, but our approach is always the same:applying the principles of cinema to each narrative.

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🌓 Cinematic storytelling applied to brands, artists, and companies

Asan audiovisual production company in Valencia, we work with brands, companies, and artists who are looking for more than just a video. They’re looking for an identity.

We use techniques specific to film:

• Directing Actors and Non-Actors
• Lighting Design with a Narrative Purpose
• Carefully crafted visual composition
• Pacing and editing with a dramatic approach

The result is not just an audiovisual work. It is avisual, cinematic experience with its own distinct character.

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🌍 Audiovisual production without borders, based in Valencia

Although we are anaudiovisual production company based in Valencia, we work both nationally and internationally. Our structure is agile, adaptable, and equipped to film in a variety of settings, from controlled productions to more complex environments.

If you’re looking for a broader overview of our scope, you can visit our main page at
👉Film and Audiovisual Production Company in Spain

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🎥 Technical Team and an AUTHOR’S PERSPECTIVE

We havetop-notch technical teams, but what really sets us apart isn’t the tool—it’s our perspective.

Each project is built on:

• Solid film direction
• Consistent Aesthetic Decisions
• Precise Use of Professional Technology

Technique serves the narrative. Never the other way around.

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🧭 Why Choose an Audiovisual Production Company in Valencia with a Cinematic Approach

Choosing us isn’t just about hiring a production company. It’s about working with a team that:

• Think like a filmmaker
• Run as producer
• And he pays attention to every detail as if it were a one-of-a-kind piece

Because in a world saturated with content,only what has an identity stands out.

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“Disclosure Day” is the title of the latest film by one of our leading—and favorite—film directors: Steven Spielberg.

We are drawn to Spielberg because his directing style can sometimes go unnoticed (which is not necessarily a bad thing), yet his cinema is unmistakably authored and deeply recognizable. And not only because Spielberg makes blockbuster films that fill theaters, but because he doesn’t just make cinema—he is cinema. Like Kubrick or Tarantino, he is a director from whom you can learn if you pay attention. And if you don’t, you still enjoy the cinematic language without even realizing it.

Too Much AMERICAN

It must be said that this film is quite American in every sense. At times, you even find yourself thinking, “this is too much.” But ultimately, there is a balance between that sense of American excess and quality filmmaking, which makes it work and remain watchable.

The Best and Worst of ‘Disclosure Day’

What strikes me about this film—though not in a positive way—is that the screenplay falls into a loop that, in my opinion, isn’t necessary, especially coming from Spielberg. I don’t want to spoil anyone, but let’s just say that a large part of the film revolves around “hunting” a character, and for some reason, that chase never really ends. It’s the kind of structure where, every time they reach the character’s location, he has already left, and the pursuit starts all over again. For me, that’s the weakest aspect of the film.

On the positive side, given that it’s Spielberg and science fiction, what could possibly go wrong? In the end, it’s a film whose theme feels very much of the moment. It’s well made, of course, with an interesting cast. It’s essentially a fairy tale, in a way. Personally, I feel it could have benefited from Edward Norton in a leading role—but then again, I tend to think Edward Norton would improve almost any film I like, simply by being in it.

CINEMATOGRAPHY OF “Disclosure Day”

From a cinematography standpoint, there are a couple of things worth highlighting. That said, visually speaking, it is not particularly groundbreaking. Of course, it is very well shot, but given the level of talent, crew, and budget involved, that is almost expected.

The film was shot mostly on analog film, using the Panavision Panaflex Millennium XL2 (35mm), alongside our beloved Sony Venice 2. The overall look of the film leans strongly into a classic analog cinema aesthetic, reminiscent of the “golden era” style often associated with filmmakers like Tarantino and Spielberg himself.

As mentioned, there are two main aspects I would highlight. First, the decision to shoot on analog film with Panavision. And second, the frequent use of compressed framing through long lenses. Spielberg moves the camera a lot—and very effectively—orbiting and semi-orbiting around certain elements and characters, but with the added nuance of using strong telephoto lenses. This compresses the image while giving it an impressive sense of grandeur and visual weight.

IMMERSIVE EXPERIENCE in IMAX

Although it was not shot in IMAX (70mm), the film can be experienced in IMAX theaters, as the 35mm footage has been upscaled to 70mm. As a result, the viewing experience is quite powerful.

We watched it at the iSense auditorium in the Bonaire shopping center in Aldaia (Valencia), and the sheer scale is truly impressive, which in turn enhances the immersive experience.

John Williams conducting the orchestra at age 94

We would undoubtedly highlight the fantastic work—unsurprisingly—of John Williams, at 94 years old, leading yet another of his countless film scores. Watching him conduct the orchestra, seemingly from what appears to be a wheelchair, is genuinely inspiring, in the sense that age is not necessarily a barrier to talent or dedication (provided, of course, there is good health).

Beyond his age, from the very first note you can tell that John Williams is behind the music. It is unmistakable. Although, to be fair, given that this is a Spielberg film, the odds were always in favor of that being the case. In fact, this marks the 30th collaboration between the two.

Our Rating

On a scale from 0 to 10, we give it a solid 8. Because even if it’s not Spielberg at his absolute best, it is exactly the kind of cinema we want to see when we go to the theaters to watch a movie —popcorn or no popcorn. This movie is cinema. We like it, and even though it runs for 2.5 hours, it doesn’t feel heavy. The best part, without a doubt, is Spielberg himself.

At EL CLAROSCURO FILMS, we offer the worldwide filmmaker service that go beyond the technical aspects: we are filmmakers and film directos inspired by cinema, art, and especially the masters of chiaroscuro.

We are filmmakers who use the techniques and language of cinema to serve companies, businesses, artists, and personal brands that seek to do more than just communicate— they seek to move people.

Our philosophy as filmmakers is rooted in storytelling and the mastery of light—especially chiaroscuro—as a narrative tool. Through this approach, we create cinematic works that blend aesthetics, emotion, and technique.

This worldwide filmmaking service is based in Spain (Valencia, Madrid, and Barcelona mainly), and we operate without limits: throughout Spain and anywhere in the world.

What can we do for you AS WORLDWIDE FILMMAKER? 

We transform your audiovisual needs into visual stories with their own unique identity: narrative, creative, and aesthetically refined. Using emotion as a vehicle to ensure that your story is not only seen but also remembered.

We’ll help you create cinematic videos and film projects that convey your message with depth, connecting with your audience through emotion and the language of film.

We build a narrative and cinematic universe that brings meaning and depth to every frame

Filmmaker and cinematic production with a cinematic vision

As part of our filmmaker service and work as cinematic creators, we develop projects where the language of cinema, visual storytelling, and an author-driven approach are applied to every audiovisual production. In this role, the filmmaker encompasses the creation, direction, and production of cinematic works such as documentaries, music videos, advertising, and corporate films, always with a distinctive aesthetic and narrative vision.

To learn more about our approach, services, and philosophy you can visit our main page film production company in Spain.

Our work as WORLDWIDE filmmaker

We create, produce, and direct documentaries, music videos, commercials, corporate videos, and audiovisual projects for companies and brands,

From concept to finished project

Tell us about your audiovisual needs, and we’ll provide ideas and turn them into videos and narrative and cinematic audiovisual works based on storytelling, visual narrative, and cinematic language.

We deliver original, narrative-driven, visually appealing, and cinematic works that are designed to help you achieve your goals through storytelling and emotional engagement.

WORLDWIDE filmmaker

Filmmaker services available worldwide—We provide services both nationally and internationally. We have offices in Valencia, Madrid, and Barcelona.

We tell your story and convey your message through our film director service in Madrid. A director with a cinematic vision that goes beyond the conventional. At EL CLAROSCURO FILMS, we create, produce, and direct audiovisual works through art, using cinematic language and film equipment and techniques designed to set your company or brand apart from the competition.

You need a piece that connects, conveys a message, and leaves a lasting impression on the viewer. And that’s best achieved through the language of film—a language created to communicate through moving images.

We create, direct, and produce original films, including documentaries, commercials, corporate videos, fiction, and music videos, drawing on key elements such as creativity, cinematic language, music, storytelling, aesthetics, and visual narrative.

Film production services for companies and brands that want to stand out

We offer a full-service film production service in Madrid, tailored to companies, brands, and agencies seeking visual and narrative quality:

• Direction and audiovisual production
• Corporate Video Production in Madrid
• TV commercials and brand campaigns
• Creative direction and storytelling
• Art Direction and Cinematography
• Film editing and post-production

Every project is carried out with a clear strategy: to communicate the message directly and create real value.

Audiovisual production company in Madrid with a cinematic approach

Unlike a typical production company, at EL CLAROSCURO FILMS we treat every project as a cinematic work.

This means:

• Extreme attention to lighting and composition
• Strong visual storytelling
• Pacing and editing designed to grab attention
• Professional direction on set

We don’t just produce content. We create films that reflect your brand’s identity.

Corporate videos in Madrid that actually work

A good corporate video isn’t just informative. It’s a strategic tool.

We can help you:

• Improve your brand image
• Connect with potential customers
• Stand out from the competition

Because in a digital environment, video is the most powerful format… but only if it’s done right.

Why choose a film director in Madrid?

Having a film director in Madrid makes all the difference between just another video and a cinematic work that truly resonates and communicates.

Our expertise combines:

• Artistic vision
• Technical expertise
• Strategic Approach
• Narrative sensitivity

All of this is applied to real-world projects that require results.

Audiovisual production in Madrid tailored to your company or brand

Every audiovisual project is unique. That’s why we take a personalized approach, understanding your goals and transforming them into a cohesive, cinematic visual concept.

From small businesses to major brands, we develop and produce solutions tailored to every need.

Video production in Madrid: turn your idea into a film

If you need a video producer in Madrid—including a professional production company — EL CLAROSCURO FILMS can help you.

It’s not just about shooting a scene.
It’s about telling your audience your story.

We are a film and audiovisual production company in Spain, dedicated to transforming ideas into cinematic works with identity, emotion, and visual strength. We’re available for filming worldwide.

At EL CLAROSCURO FILMS, we don’t just create videos — we craft cinematic pieces. We approach every project with the language, technique, and narrative depth of cinema, combining storytelling, aesthetics, and emotion to create powerful visual experiences.

🎥 A cinematic production company with a unique vision

We are filmmakers, directors, and audiovisual creators inspired by art and the masters of chiaroscuro. Our work is built on contrast, light, atmosphere, and visual storytelling.

We develop, direct, and produce projects such as:

• Cinematic documentaries
• Music videos
• Corporate films for companies and brands
• Advertising and commercial films
• Fiction and narrative storytelling

Each project is conceived as a cinematic work, where every frame serves a purpose and every image tells a story.

Full-service film production across Spain

We offer a full-service production, guiding each project from concept to final delivery:

• Creative development and concept
• Scriptwriting and narrative design
• Film direction and cinematography
• Production and shooting
• Post-production and finishing

Based in Valencia, Madrid, and Barcelona, we work across all of Spain and internationally, adapting to the scale and needs of each production.

🎬 Cinematic storytelling for brands, companies, and artists

We collaborate with companies, brands, and artists who seek more than just a video — they want a cinematic identity.

Our goal is to create films that:

• Communicate with intention
• Connect emotionally with audiences
• Elevate the visual perception of your brand
• Stand out through a strong cinematic language

More than audiovisual production: cinematic works

We believe audiovisual production should go beyond content creation. It should become cinema.

That is why we create:

• Visually compelling narratives
• Emotion-driven storytelling
• Films with artistic and technical precision

Because in the end, it’s not just about what you show —
it’s about how you make it feel.

Hello, we are going to tell you step by step how we carry out your projects in El Claroscuro Films. Well, we are filmmakers, audiovisual directors, cinematographers and photographers inspired by art, cinema and the masters of chiaroscuro. We are an audiovisual and film production company for companies and brands.

In short; we are artists, and we bring to your audiovisual needs; our experience, knowledge, techniques, vision and cinematographic style.

Welcome to El Claroscuro Films

We will help you, with a small team, to achieve your goals through your audiovisual projects. We say small team because in reality it is not necessary to have a large number of people to get the expected results. We have proven that it works better if you concentrate talent and do a good job with it.

This is a quick summary of our resume prior to founding El Claroscuro Films. We have worked as directors of photography and art directors in music videos of Mónica Naranjo as “Perdida” and “Doble Corazón”, we have been directors of photography and lighting in the TV channel Al Jazeera Channel and beIn Sports in Doha (Qatar), we have been cinematography teachers in film school, we have made commercials, TV programs (international, national and regional), music videos, films, short films, big events, etc…

We will put all our experience, knowledge, techniques and filmmaking tools at your disposal. So that your message arrives in a narrative way, and is understood to perfection.

We will improve the image you project to others through your audiovisual projects. With that, the perception of others towards you will improve, with all that this will mean for you.

Focused on visual and cinematographic language.

The following video explains our overview. Knowing the visual language is really essential to communicate with your viewers through audiovisual projects or cinematographic films. Because for the image to be effective; to reach and be understood, it is necessary to “speak” with images.

Creating the Cinematic Atmosphere

It is also very important to create an atmosphere around your story, message or idea. That’s why we take care of creating that narrative and cinematographic atmosphere that surrounds every shot we shoot; using all the resources and techniques we consider necessary such as lighting, wardrobe, colorimetry, staging, art, scenery, interpretation, direction, camera crew, editing… Everything counts (and never better said).

Filmmaking, Directing and Cinematographic Style

Our cinematographic vision, our narrative, aesthetic and visual criteria, combined with our equipment and experience, give your projects a cinematographic aesthetic look that is unique to El Claroscuro Films. And that makes it a powerful attraction that captures and retains the attention of your viewers.

But in addition, we apply the cinematographic language, which means telling the film taking into account the whole narrative. That is; the realization, that is to say, the position of the camera, the lenses to use, filters, lighting, creation of cinematographic atmospheres, sound design, soundtrack composition, color psychology, perspective, scenography, staging… We take care of using the necessary tools to tell and communicate your message, idea or story.

References in art

Our vision is influenced by our visual and artistic culture. Our main references are the masters of chiaroscuro: Caravaggio, DaVinci and Rembrandt above all. We also highlight painters such as Edward Hopper, whose works could well be stills from a good film story. Or José Benlliure Gil, a genre painter who made a truly spectacular use of chiaroscuro in some of his works.

References in the cinema

We have, of course, our references in the world of cinema and cinematography. Roger Deakins, Vittorio Storaro, Robert Richardson or Tom Stern as cinematographers whose style inspires and attracts us. And film directors like Clint Eastwood, Robert Zemeckis, Stanley Kubrick, Tarantino or Wong Kar-Wai that help us to tell, and enhance, your story visually, and narratively.

Pre-Production

Pre-production means getting and preparing everything necessary for the project to be perfect, always taking into account the final objective, the production value, the narrative, the storytelling and the aesthetic aspect.

It is in this phase where we prepare and take care of details such as costumes, colors, make-up, lighting (both natural and artificial), props, art, location, staging, rehearsals, tests, etc…

The value of production

It is vitally important to take care of the production value, no matter how small the project is. Because this value is directly proportional to the narrative and visual quality of the final result. The production value is to give each detail its real and necessary value, and not the circumstantial or casual. Production value influences details as important as the perfect choice of locations, art, light, props, etc. No detail should be neglected. Because, as in everything, details make the difference.

Filming and Equipment

Of course we take care of, carry out and direct the shooting of your project following the narrative, aesthetic and visual path marked. Always with the technical and human equipment according and proportional to your project: that is, camera equipment, drones, lighting, sound, extras, models, props, art, etc…

We use professional cinematographic equipment to obtain technical and artistic quality. Including drones and also action cameras to obtain aquatic and/or sports shots. We are able to do projects destined for cinema (real 4K DCI for big screen), streaming platforms, etc. In fact, our regular camera(Sony FX6 Cinema Line) is approved to be used in projects for platforms like Netflix or Prime. In any case, we use the right technical equipment proportional to the size and purpose of your project.

Editing and Editing

Editing, film editing and post-production we do it all. We follow the line of your brand, company, fiction or story in everything related to aesthetics and narrative in editing. Such as typographies, colors of logos, claims, etc.

If your project requires it, we will consider adding extra services that enhance and upgrade your story. Such as original music, professional dubbing voices, etc.

Final Destination

Of course there are no limits as to the final destination or objective of any audiovisual project made by us. For example, you can take your finished project to websites, Youtube, Vimeo, cinemas, televisions, digital platforms, displays and screens at conferences, fairs, demonstrations, exhibitions…

We adapt the project to the necessary resolutions, codecs and color profiles so you can take it anywhere.

Of course your project can be destined for the big screen, we would love nothing more!!! So if the case, contact us to prepare the project from start to finish taking into account everything you need to keep in mind to take your project to the big screen.

Delivery

We deliver the project according to your needs. But usually the delivery package includes:

• The project finished and optimized for its final target (Youtube, cinemas, digital platforms, TV, web, events, etc).
• Agreed deliveryformats (landscape, widescreen, etc.)
• Trailer and/or teaser of the main project (if applicable)
• Cover / film and art miniature adapted to delivery formats
• Photographs that we may have generated during the process (making-of, still photo, etc).

The final delivery is done digitally. We deliver the finished project (with the agreed revisions) packaged through a special secure, private and customized download web page for you. Or we deliver via download links from our WeTransfer Pro account.

And Beyond

And when the final project is delivered, we are still there with you even after all the audiovisual production of your project. Because it is possible that later on you may need a variation of the project, or a new copy with a different codec, resolution or format than the original.

A selection of examples

As a sample, we have selected a few works that we consider may have what you need, or may be close to it. In any case, contact us for more information and browse our website (which is our virtual home) to see more work by category.

A cinematographic video is that video (by definition it is the one recorded and processed with video equipment) to which a cinematographic treatment is applied. That is, it can be a video treated from the beginning, or only in parts (mostly in editing), as a film project, only recorded with video equipment.

At EL CLAROSCURO FILMS we create and produce cinematographic videos. But what is a cinematographic video?

What is a cinematic video?

In this video we help you, with examples, to understand the difference between the two concepts. Videos that can be turned into cinema, and purely cinematographic projects. Which is better? Both are valid, but the decision will depend on the purpose of each one.

Difference between video and film

The difference between video and film equipment is more than remarkable. Although today they are apparently more evenly matched, video equipment has always been very different from film equipment.

With the advent of digital cinema, the difference is smaller, but that does not mean it does not exist. A video camera of the 90s, for example the Sony Handycam, was nothing comparable to a film camera of the 8, 16 or 35mm era.

To begin with because they are two almost opposite worlds. The capture of light in film cameras was (there still are) chemical, and video cameras are electronic. An abysmal difference in every way. And of course there is also an abysmal difference in texture and image quality that both types of cameras offer.

Today, it could be said (being an outrage) that all digital cameras are “the same”. Since the camcorders used today, and the film cameras work “the same”. It is true that they all use electronic sensors to capture light and convert it into an electrical signal, but the secret, and the biggest difference is in the sensor, and in its size. Not to mention the type of processing of the signal obtained.

A video camera gives us directly the image ready to be visualized, while images from film cameras need a complex and specialized post-production treatment before being visualized in their final aspect.

Well, having said that, it is clear that shooting video is not the same as shooting film. The main differences are dynamic range and the ability of digital cinema to process the images during editing.

Example of a cinematic video

This video clip below is an example of what a cinematic video is. It was shot with video equipment. In fact we shot it with a “normal” video camera. Camera that we equipped with photographic lenses, but that gave us a “look” similar to the cinema. We also adjusted the necessary parameters so that it would record as much “cinema” as possible. Later, in editing, we have given it the touch with an image treatment that gives it that cinematic look. And this is the result:

At El Claroscuro Films we make films

In El Claroscuro Films we make films. All our works are digital cinema. That means that among other features:

• We use cinematographic equipment. As cinema lenses both anamorphic and spherical. And of course we use professional film cameras.
• We make choices, and use settings and resolutions in our equipment that are compatible with the projection of our projects on the big screen, on a cinema screen.
• We process the images to give them a more cinematic look and feel.
• We perform color grading to adjust the colorimetry of each shot to the project’s objective.
• We shoot the projects following the guidelines and mechanisms of film shoots.
• We treat the whole project (scripts, planning, pre-production, etc) as a film project needs. We even create the cover and miniature film of the project.

Cinema is not just fiction

Although it is obvious, it should be emphasized that cinema, the art of filmmaking, is not just fiction. Cinematographic films are surely the greatest standard of cinema, but not the only one. Therefore, we can make a cinematographic work without being exclusively fiction. A documentary can be cinema, what we call music video or corporate video can be cinema. For it to be cinema, it has to fulfill the steps we have mentioned in the previous list.

Color Grading and Color Grading

Film cameras record images in logarithmic, which means that the images have to be processed to obtain the desired final look. This requires the process of color grading and color grading. This means adjusting each shot of the project in terms of light and colorimetry, taking into account the psychology of color, the visual narrative, the final objective of the project and the desired aesthetic style.

Cinema, better on the big screen

Of course, the digital cinema projects we produce can be destined for cinemas or large screen projections. We take care of preparing the versions for cinemas (DCP, etc) or other types of projections.

Understanding El Claroscuro Films

Chiaroscuro is the way in which darkness makes us appreciate light. It is from this contrast that our storytelling style is born: revealing the light and, with it, the story that lives in every scene, every shot, every frame… Building a narrative and cinematic universe that brings meaning and depth to every project.

We are artists, technicians and film creatives with a deep appreciation for the art that communicates through the image: cinema, painting, light…

Creating audiovisual projects in the form of cinematic works where storytelling, technique, visual aesthetics and emotion come together so that each story transcends and is understood by the audience.

Using the language of cinema and visual narrative as essential tools. We integrate cinematographic and photographic techniques that allow us to construct solid, evocative and visually powerful narratives.

We are a small team, and therein lies our strength: we concentrate talent, work with agility and create with freedom. This allows us to engage more closely, more honestly and more deeply with every project, every idea and every emotion.

In advertising spots there are stories that are forgotten in seconds, and others that remain forever. The difference is not in what is told, but in how it is told.

In a world where everyone wants to say something, the difficult thing is no longer to speak, but to be heard. And that’s where a well-constructed advertising spot makes the difference.

It’s not just about selling a product or presenting a company, but about generating a real connection, conveying an emotion and leaving a lasting image in the mind – andheart –of the viewer.

Cinema at the service of your brand

At El Claroscuro Films we not only produce advertising spots: we build them with the rigor and art of cinema, and the purpose of strategic communication.

We are an audiovisual production company with extensive experience in the world of film and audiovisual. A production company, by the way, registered in the ICAA (Instituto de la Cinematografía y de las Artes Audiovisuales). And with permanent presence in Valencia, Madrid and Barcelona.

We work at a national level with a technical, creative, artistic and human team that understands that a spot is not only a brief piece, but an opportunity to tell who you are.

Our approach

Our approach is based on a clear principle: every image must have intention. For a spot to be effective, everything that appears on screen -every shot, every frame, every color- must be at the service of the message. We avoid distractions, reduce the superfluous and focus especially on cinematographic language and visual storytelling. Fundamental aspects for the story to be visually and narratively coherent.

We apply cinematographic techniques such as color psychology, narrative image composition or staging techniques. And we combine them with precise art direction, sound and photography, to get the message across clearly, without noise and with impact.

Taking care of all the details of your brand

But it’s not just about image. We also take care of the sound design, music, dialogues, typography and all the elements that make an audiovisual piece breathe coherence. From script writing to post-production, everything is designed so that the whole speaks the same language and transmits the values of your brand.

A real case

Alhendín, a story told in chapters What if the storytelling of the spot lasted more than a minute in time? For the Longea company’s Alhendín retirement home, we took advantage of the potential of an advertising spot and divided it into short narrative pieces, with continuity between them.

Thus, instead of making a single spot, we proposed a narrative divided into four short but interconnected chapters, starring Matilde, a resident who acts as a common thread.

A story in advertising spots presented in chapters

Each chapter shows a different facet of life in the residence: in the first, Matilde introduces the main spaces and the people who live there; in the second, she delves into the kitchen and the personalized care of the diets; in the third, she walks with her friends through the green areas and participates in outdoor activities. The fourth episode, yet to be published, is the most emotional and will close the story.

More than advertising spots, they are a communication strategy.

This serial approach allows us to offer fresh content for several months, build audience loyalty, strengthen the emotional bond with the public and show the essence of the residence from different angles. It is a way of reinterpreting the advertising spot not as a closed piece, but as an expanding narrative.

This is how we understand the production of advertising spots: not as a one-time task, but as a strategic tool that can grow, evolve and adapt. A way to tell who you are with authenticity, beauty and purpose. Because it’s not just about being on screen. It’s about being remembered.

It is true that a picture is worth a thousand words, yes, but in the world of cinema, when the image alone fails to convey what we want, it is necessary to add new elements to help us. This is the case of the dialogues, the sounds that are not seen, and of course the music. Music is part of the script, it is another actor, it is an important and fundamental part of the narrative.

Where images do not reach

A quick and easy way to check this is to imagine a scene from a movie without music. You will see that although the image is very powerful, the scene does not transmit the same, and then, maybe you don’t feel fear, or peace or tension. Can you imagine Rose saying goodbye to Jack in Titanic without the music that James Horner composed for that scene?

Josué Vergara, our friend, composer, collaborator and BlogCast guest will explain it perfectly in the video we have recorded with him in his studio. He also tells us that he started making music for film by muting the scenes of the movies that he would later rewrite the soundtrack for.Wonderful!

In the world of cinema, unless it is a condition of the script, it is impossible to leave aside the music, the soundtrack. And that’s because when we tell a story, and as I said before, neither the story itself, nor the images are enough, you have to use other narrative elements, such as the soundtrack.

Original music in exchange for library music

Although in the world of cinema there is always a composer to create the soundtrack, it is very common to have to resort to library music for many of today’s audiovisual productions.

But of course, choosing music from a library is not the same as choosing original music created explicitly for a scene, sequence, shot or film.

Library music, even if it is very popular, is of high quality and fits your project, it is true that it will never have in its guts what music composed expressly for your project will have; a coherent musical narrative throughout the project. And that will transcend the screen, and will reach the viewers.

Luckily we collaborate with Josué as composer for the projects that come to us and require more than just music. Contact us to learn more.

But who is Josué Vergara? We invite you to continue reading this post, but also to watch this video that contains the full talk with Josué.

Josué Vergara, film music composer

Josué Vergara is an excellent Valencian film music composer. Among his achievements there are important awards in Hollywood, participation as composer in documentaries and important and successful films or being the composer of AER, the official anthem of the Air and Space Army. Together with him we are producing and directing AER(more information).

You only have to “browse” his career to hear film music, made and designed to tell stories. We have asked him many questions, and his answers, of course, are very, very interesting.

This is the direct link to their website their Instagram and their Spotify channel www.josuevergara.com

• Instagram
• Spotify

One of the most overlooked details in audiovisual production is how we choose the aesthetics of your video, documentary, music video, etc.

Because that detail is one of the most important. Not all audiovisual works look the same, and a very responsible part of the final look is the lens, the lenses you use.

We spoke with Álvaro Solís, founder of CineLenses.

Today we are going to talk in The BlogCast with Alvaro Solis, founder of CineLenses, which is the first platform, in application and web, of lenses in the world for cinema. In reality CineLenses is much more than just information about lenses, it’s about knowing a lens well, knowing its curriculum and knowing where to find it.

We invite you to watch this chat we had with Álvaro, whom we are lucky to have known for a few years. This is the link to his Youtube channel where you can learn about the cine lens ecosystem.

How we choose the aesthetics of your video

You can make two videos exactly the same, but just by changing the lens with which you shoot it, you can change the aesthetics of the video completely. The lens does matter.

In El Claroscuro we have cameras that use interchangeable lenses. Because if the lens is fixed, there’s not much point in choosing it. There is no choice.

But if we have photo, video or film cameras with mount to be able to change the lens, then yes, let’s go with it. This is our case, this is the kind of equipment we have to realize your projects.

The importance of the aesthetics of your video

The aesthetics we bring to your video will determine how your images connect -or not- with your viewers and target audience. So it’s vitally important to choose that aesthetic well.

The final texture of the image

In reality, the lens we put on the camera is much more important than it may seem. Because in essence, the lens is “the eye” with which you see things. Yes, it is clear that you choose what the camera sees, but it is the lens that“decides” how the image will be seen in a high, very high percentage.

…it is the lens that“decides” how the image will look in a high percentage.

To begin with, the quality of the lens glass and its cutting will determine such important things as brightness, sharpness, color saturation and tone, image texture, geometric distortion or chromatic aberration. That is nothing. Obviously this quality is also directly linked to the materials and manufacturing processes of the lens in general.

And of course, the camera sensor and some settings such as color temperature or gain – and of course the camera electronics – also have something to contribute to the image. But let’s focus on the lens of the lens.

The most important thing in a target

But the most important, or the most important: the lens is responsible for the maximum amount of light that will enter the camera. And this factor is decisive in the final aesthetics of the video. Because many characteristics that influence the beauty and quality of the image depend on this “small” detail. Sharpness, image quality in terms of illumination levels or blur (depth of field) are some of the nuances that depend on the maximum level of light that a lens can reach.

Curiosity: The lens is also responsible for the minimum amount of light that reaches the camera sensor, which in normal conditions is zero, nothing, total darkness, vacuum…

The image we all want

It is common to see how many people look for the same image (either photo or video), i.e. an image with a shallow depth of field (most of the background of the image out of focus). That is; the sharpest possible image in the focused area, but with the most beautiful and aesthetic blur in the non-focused area (usually the background).

Maximum sharpness for the focused area, but the most beautiful blur in the out-of-focus area.

Because we must recognize that such an image brings beauty and aesthetics to the video and the image. But it is also true that sometimes this type of image is misused and tiresome. What we always say: “everything must be justified”.

But what is never going to be worth the same is if the image is not sharp, and does not have a beautiful blur.

Well, that’s not done by the camera, that’s done by the lens. It is a matter of the physics involved in the world of light and optics.

And so we chose the objectives

That’s why we are very careful when choosing the objective with which we are going to face a job. Because we choose the final look of the project, and to achieve it we have to put “on the table” everything that is necessary. Such as a specific camera, an image format, a special light, of course the lenses for the camera, the final edition, etc.

Although we will tiptoe around this issue, but in addition to all that has been said, the narrative value must be taken into account when choosing the target.

How we choose the aesthetics of your video

So when we choose the objectives with which we approach your projects, we consider absolutely all factors. Here are some of the most important ones:

• Amount of light at the recording location. Because the brightness of the lens, as you know, is critical. And arriving at a place with low light, and equipping a lens that is not very sensitive to light, is a bad combination.
• Dimensions of the spaces, since the distance of the camera with respect to the people, and these with respect to the background, is fundamental. It is interesting to know these data in advance if possible.
• The dimensions of the spaces also help us to know which target to install according to the sizes of the plans we are looking for. Trying to make very open plans in very very small spaces can be either complex, not advisable or impossible.
• The narrative. That is, if we are making a documentary or fiction, the final “look” will not be the same as if we are making a sports spot (for example). Therefore, the lens, depending on the case, has to provide us with a texture that helps the narrative. Yes, lenses imprint their “texture” on the image.
• An important factor is the speed of the autofocus (which also depends largely on the lens). So depending on the action, we will need lenses more or less sensitive to focus changes. This is as long as manual focus is not used, which is the normal and correct thing to do in fiction projects.

It is not necessary to have all the objectives under our belt

Although it was to be expected, it is not necessary that we have all possible targets in our stock, because it would be impossible and economically unwise.

What we should do is to have specialized and trustworthy sites where we can rent the specific lenses we need. We can have in our stock the most used ones, or the most versatile ones, but all the others, are rented punctually.

There are many sites for renting (and selling) photographic and cinematographic lenses. In our case, we are talking especially about cinema lenses. And well, one of the world’s largest (or the largest) database of cinema lenses is Spanish. And we know its CEO and founder Alvaro Solis.